Bread Payments (formerly Bread Finance) is a fully customizable and white-labeled customer finance solution for the e-commerce checkout process. Customers looking to make a purchase but who aren’t quite ready to shell out the dough can pay by the slice in monthly installments. The credit approval is built right into the shopping experience.
Bread was pretty much ready to give up their PPC budget for more direct sales initiatives. The quality of PPC leads weren’t up to standard and lead growth had gone down over time. At the time, they were not living up to the potential of how much their leads were actually worth. This type of analysis is how we start with every client; breaking down the business model and profit margins.
Increase in Increase In Quality Leads YoY
Decrease in CAC
Increase in Traffic
How We Did It
Lead Value Analysis
LinkedIn Company Targeting
A/B Copy Testing